CLIENT
Bon Bon Buddies

WHAT WE DELIVERED
Brand strategy and purpose
Brand identity and personality
Brand book and guidelines
Marketing collateral
Communication planning
Product photography

FRUITICKLES BRAND PLAYBOOK

Disney have declared that their licensed confectionery should now be healthy, cutting out added sugar and other additives. We worked with Disney’s confectionery partner, Bon Bon Buddies, to develop a new brand and identity that would position the brand as wholesome, but without losing the sense of fun.

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