WHAT WE DELIVERED
Creative ideas and concepts
TV ident advertising
Social media film content
Outdoor and press advertising
TARGETING A YOUNGER AUDIENCE
We were thrilled to be given the opportunity to work on the brand’s sponsorship of Next Top Model. The brand wanted to engage with a younger audience and the NTM franchise was the perfect vehicle. For NTM we came up with a campaign platform that we called, “A CATWALK LOOK EVERY DAY” that explored everyday catwalk moments. It worked as it married more accessible everyday moments to the brand’s professional and affordable brand positioning.
We worked on the brief over 4 consecutive years as the sponsorship was annually renewed based on outstanding results. Our work for Next Top Model won best TV sponsorship two years consecutively and in that time we produced some of our favourite work. But most importantly it helped to take the brand from number 5 to number 2 in the UK.
After our success with NTM we were handed the brief to bring the digital sponsorship of X Factor to life. We took a behind-the-scenes approach focusing on the TRESemmé back-stage salon. We made a couple of TV commercials that were linked to a series of social media films that showed viewers how to get the looks.