CLIENT
Tresemmé

WHAT WE DELIVERED
Brand purpose and personality
Creative ideas and concepts
TV advertising
Outdoor and press advertising
Social media content and advertising
Point of sale design

 

HELPING AN ICONIC HAIR BRAND TO IMPROVE ITS MARKET POSITION

We won the TRESemmé brand globally in partnership with Mullen in 2010. The idea that won the pitch was “Chair-Worthy Hair” as it played to the brand’s professional hair care heritage and the feeling a woman gets when the leaves “the chair.” We worked on the new direction for the brand and its communication and then worked on adaptation in the UK and Europe.

We worked creatively in partnership with Mullen on a number of product launches. We then worked with our production partners ICP to adapt our TVC’s and press campaigns for many different markets, such as Spain and the Nordics.

When Alberto Culver were bought by Unilever in 2011, we were retained as the agency. It was a testimony to the great work and relationships that had been developed.

SIMILAR PROJECTS