WHAT WE DELIVERED
Creative ideas and concepts
Key imagery production and art direction
Press advertising and advertorials
Lead generation communications
A UNIQUE FORMULA FOR STRONGER HAIR
It’s an amazing treatment that thickens hair and the brand was gaining momentum both in the UK and USA. Celebrity endorsements were helping the brand to gain greater awareness and they wanted an advertising campaign to support the brand’s equity.
We developed 3 creative platforms leading to the final concept that we called “Elements.” It was intended as a dramatic articulation of the natural elements that contributed to the formula.