WHAT WE DELIVERED
Creative ideas and concepts
Outdoor and press advertising
Social media content and films
Lead generation micro-site
LEAD GENERATION CAMPAIGN
After carrying out a highly successful brand positioning and identity project we worked with Menzies to develop a new lead generation campaign based around the Brighter Thinking tag-line. We developed an integrated media approach that mixed traditional media to drive awareness, mixed with online channels to allow for a highly targeted approach. We worked closely with the client to define the brief and fine tune the key messages at brand level and at a tactical service/industry level.
After presenting four different campaign concepts we quickly identified the strongest route and developed this into an eye catching and engaging set of executions. These were then applied to all the media channels including posters, social media, emailers, press advertising and online display. We also created a specific website as the main call to action which allowed us to focus on lead generation and gave us the ability to measure response.
In 2017 Menzies exceeded their growth projections and broke several targets in both new business generation and driving growth from existing clients.