CLIENT
Viewpoint Monitoring

WHAT WE DELIVERED
Brand purpose and strategy
Brand identity and personality
Communication planning
Website and social media platforms
Sales support presentations and collateral
Advertising and direct response
Brand and services films

EYES IN THE SKY

Working with a client on the other side of the Atlantic should be full of challenges and issues – but it turns out it’s not. Boston based Viewpoint Monitoring is a 24/7 security monitoring operation which protects businesses and facilities across North America. They had worked with several US-based agencies – but our Anglo-Saxon charm and down to earth approach struck a chord with them. So much so that they appointed us after a 3-month remote pitch.

During the next six months, we overhauled their brand identity and marketing materials resulting in a new identity and website, business presentations, product sheets and implemented an integrated lead generation program that covered social media, direct mail, advertising and online and email marketing. We are currently working on developing the launch of a new mobile security system for the construction industry that has the potential to revolutionise the way in which security is managed on building sites.

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