Every brand needs
to express its personality
Every brand has a personality, like every individual person. It’s how they behave rather than what they do. Our approach to brand personality and identity design is based on the brand truths and purpose that we’ve identified with our clients. This enables us to remove subjectivity as we align brand vision and business rationale to develop an engaging brand expression that defines how the brand behaves and articulates its truths, values and purpose.
WHAT WE DO
BRAND EXPRESSION
A strong expression of a brand’s identity is important to establish and define it’s position within it’s marketplace. It’s a visual and verbal articulation of the brand values, personality, and purpose – the stuff that a targeted consumer will be able to relate to. And it’s important that it’s consistent at every point at which it engages with a consumer. That’s why thoroughly understanding a brand is the first step before we put pencil to paper.
DIGITAL AND ONLINE
A website and social media presence are now probably the most important brand assets of all. Again consistency is important. But the content needs to be rich, derived from the brand stories, purpose, and heritage. Yes, it’s an opportunity to showcase product but in reality it’s much, much more. Consumers want a relationship with brands, to understand the people and ideas that go beyond what they sell. Brands have never been so naked given the level of media exposure. So it’s essential to get your online presence right.
PRINT AND ENVIRONMENT
We appreciate that the world has gone digital and we love it! It opens so many creative doors. But let’s not forget print. Brochures and product literature are still important brand assets that people can touch and interact with. Let’s not forget POS! What’s important is that it’s not Digital v Print, it’s a question of what’s the right medium for the environment in which the consumer interacts with the brand.
DON’T JUST TAKE OUR WORD FOR IT
“Urbane have been amazing at helping us to understand the complexities of our brand and turn them into an engaging, single-minded and creative platform. We are now strategically and creatively much stronger than when we started working with Urbane. I’d highly recommend them to anyone!”
Dina Ivanova, SPLAT
