Creating an engaging lead generation campaign for Cardiff's largest residential building program
Cardiff Living is a partnership between Cardiff Council and Wates to deliver 1,500 new homes across several developments in the area. We created a campaign to raise overall awareness of the project and drive visitor traffic.
We created:
Brand identity
Creative concepts and campaign planning
Digital and traditional marketing assets
Media planning and delivery
Results
TOTAL IMPRESSIONS
2.4m
Across all channels
WEBSITE VISITS
250,000
Up 65%
LEADS GENERATED
93
Up 82%
SALES ATTRIBUTED
12
£3.1m estimated sales value
“We have worked with Urbane for the last 5 years on various projects and have always had a great working relationship. Most recently, they have taken ownership of our Cardiff Living brand, which involves developing and modernising the brand. They are always professional, enthusiastic, flexible and we hope to continue this great working relationship long term.”
Andrew Reynolds
Sales and Marketing Director, Wates Residential
Campaign results are results calculated on activity during the 10 week campaign period against the previous 10 week period.