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pete0059
Oct 92 min read
Brand Strategy for Business Advantage
Small businesses face the challenge of standing out among a sea of competitors, many of whom have larger budgets and established customers.
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pete0059
Jul 92 min read
Stand up and stand out.
In the competitive landscape of the UK's small business sector, establishing a strong brand identity is not just beneficial—it's crucial
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pete0059
Jun 171 min read
Brand Personality
Your brand personality is how you present yourself. Are you the strong silent type or do you shout loudly? It’s your tone of voice and...
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pete0059
Jun 171 min read
Your competition
As the saying goes, ‘keep your enemy close.’ It’s a sure way to stay on top of the trends in your market sector. It’s also a great way to...
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pete0059
Jun 171 min read
Your Customers
When we understand our customers, their motivations, pain points and the problems we’re trying to solve for them, we’re in a better place...
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pete0059
Jun 171 min read
Brand Heritage
Brand Heritage is a company’s back story. Who founded the business, why, when and how? It’s about the people, the concept, the raison...
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pete0059
Jun 171 min read
What Really Matters
What Really Matters is our proprietary brand model, which provides a structure for branding and rebranding companies, from one-man bands...
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pete0059
May 251 min read
The Commando Approach to Brand Leadership
The 32-week course at the Commando Training Centre in Lympstone is the longest military training program in the world. The few who...
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