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pete0059
Jun 17, 20241 min read
Your Customers
When we understand our customers, their motivations, pain points and the problems we’re trying to solve for them, we’re in a better place...
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pete0059
Jun 17, 20241 min read
Brand Heritage
Brand Heritage is a company’s back story. Who founded the business, why, when and how? It’s about the people, the concept, the raison...
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pete0059
Jun 17, 20241 min read
What Really Matters
What Really Matters is our proprietary brand model, which provides a structure for branding and rebranding companies, from one-man bands...
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pete0059
May 31, 20241 min read
"Why is Consistency in Branding So Important for Your Business?"
In a digital world where your brand could have a presence on multiple communications channels simultaneously, having a clear and easily...
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pete0059
May 26, 20241 min read
Why most SME’s don’t have a marketing plan (write a plan, unless you feel lucky)
It’s often argued that smaller businesses don’t have time for 'formal' plans.
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pete0059
May 25, 20241 min read
The Commando Approach to Brand Leadership
The 32-week course at the Commando Training Centre in Lympstone is the longest military training program in the world. The few who...
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