pete0059Jun 171 min readBrand PersonalityYour brand personality is how you present yourself. Are you the strong silent type or do you shout loudly? It’s your tone of voice and...
pete0059Jun 171 min readYour competitionAs the saying goes, ‘keep your enemy close.’ It’s a sure way to stay on top of the trends in your market sector. It’s also a great way to...
pete0059Jun 171 min readYour CustomersWhen we understand our customers, their motivations, pain points and the problems we’re trying to solve for them, we’re in a better place...
pete0059Jun 171 min readBrand HeritageBrand Heritage is a company’s back story. Who founded the business, why, when and how? It’s about the people, the concept, the raison...
pete0059Jun 171 min readWhat Really MattersWhat Really Matters is our proprietary brand model, which provides a structure for branding and rebranding companies, from one-man bands...
pete0059May 251 min readThe Commando Approach to Brand LeadershipThe 32-week course at the Commando Training Centre in Lympstone is the longest military training program in the world. The few who...