In a digital world where your brand could have a presence on multiple communications channels simultaneously, having a clear and easily recognisable brand delivery is crucial to growing awareness and cutting through the clutter.
Consistent branding across all platforms has been shown to increase revenue by up to 23%, so the last of our six major branding trends is a greater focus on brand consistency and compliance across all industries.
With manual brand asset management processes unable to effectively monitor the vast volume of assets produced by employees, next year will see an increased adoption of modern brand distribution asset management tools to help teams comply with their business’ latest style guidelines and on top of 2020’s corporate identity trends. Generally cloud-hosted, this software category ensures 24/7 access to pre-approved business assets so employees have everything they need to create on-brand material.
For instance, Templafy offers enterprises out-of-the-box integrations with cloud-based digital asset management systems such as Bynder and Brandworkz, meaning everything from images to best practice document templates is directly accessible within applications such as Office. These integrations allow for sophisticated search capabilities, allowing employees to search, download and share branded content without switching between programmes. Brand managers can restrict access to these assets and assign authorization roles to avoid misuse of corporate material and secure optimum compliance. Templafy also limits compliance risks through automated and version control, leaving less room for human error.
However, you choose to manage and maintain consistency for your brand application; the need to do it is not something to even think twice about.
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