WHAT WE DELIVERED
Brand purpose and strategy
Social media strategy, content and management
Creative ideas and concepts
Product films and photography
THE ORAL CARE BRAND WITH A NATURAL DIFFERENCE
Our initial brief was to help SPLAT gain momentum with their social media channels in the UK. We created content for both Facebook and Instagram and managed the channels. We more than doubled their Facebook followers in the first 6 months, which was no mean feat considering their brand awareness was negligible.
As our relationship blossomed we were asked to develop a brand positioning and creative platform for SPLAT in Western Europe that would be more market relevant. This included shopper research, one-to-one consumer interviews and small groups. We have since helped develop POS, trade and consumer advertising as well as a positioning and key visual articulation for the sub-brand biomed.