Senior brand experts who really get involved
It might sound obvious and expected. But from our experience, it rarely happens. Projects are won by senior agency gurus and quickly delegated to junior teams. We don’t do that. We’re a team of super experienced brand strategists and creatives who enjoy nothing more than helping clients to build brands and businesses. In the past, our team has worked for big London ad agencies and a few of us have been Marketing Directors for major brands. We like to be small, flexible and work collaboratively with our clients. Our main motivation is a love of what we do and we like to be judged by our clients’ growth and success.
HOW WE DO IT
LOCAL OR GLOBAL
COLLABORATION
EXPERIENCED
It’s not at all about us, as we’re ego free and decent, what-you-see-is-what-you-get types. It’s all about our clients and connecting them to their customers, whatever it might take. We provide them with focus and clarity and after that we’re all in it together.
We believe that the best work comes from working together with our clients. An “us-and-them” relationship doesn’t work for us. We like to share our clients’ goals and play nicely.
KEY TEAM MEMBERS
ANDY FREEMAN
Creative Director
Andy has held senior positions at JWT and DDB. He has also worked for brand owner Arcadia. His career has covered many brands and market sectors. But most notably he worked on the re-launch of Burberry, has worked on Rimmel and more recently was part of the team that won TRESemmé globally.
He’s passionate about photography and film and has a flare for a good script. In his spare-time he’s usually found with a camera in his hands or bestowing the virtues of Welsh rugby.
Creative Director
Pete is keen that our work generates response and doesn’t believe that strategic and tactical communication should be mutually exclusive. “If you can’t track it, don’t do it.”
In his spare-time Pete is an extreme marathon runner and thinks nothing of running across the Sahara or over mountain ranges. When he’s not doing crazy things with his legs, he’s a very keen Manchester City fan.
MANDY BLAKE
Project Director
Mandy has worked with Andy and Pete for more years than they care to mention. She has worked at Urbane since it started, FBH before that, and worked with Andy on various projects even before that, which is testament to her patience and perseverance. She brings many years of client and project management experience, and in the words of Andy and Pete, ‘there’s nobody who is more organised, with an extraordinary ability to get things done efficiently and within budget.’ At Urbane she brings the ‘yin’ to the creative ‘yang.’
Mandy has worked in many market sectors such as beauty, fashion, healthcare and property. Before that she lived and worked in Australia, where she was a Marketing Manager at VW. She has an incredible energy and attention to detail that Urbane and their clients could not do without.
