what
really
matters
What Really Matters is our proprietary brand strategy process. It has been developed and refined over many years and has been used as the framework for all of the brand strategy projects we have undertaken for our clients.
Putting our money where our mouth is
After much discussion, we felt the best way to demonstrate how What Really Matters works is to show you. As it was our tenth anniversary we decided to conduct a brand review of our own brand, to learn from the last ten years and plan for the future. We decided to film the process and share the outputs. Over the course of a couple of months, we’ll break down our process into segments and explain each one. After each segment we’ll show you how we applied it to our own brand. We’ll then share the final outputs with you and talk you through how we arrived at our own rebrand. At the end of the process, you can download our Brand Book which will become our bible for applying our identity and steering our communication moving forward.
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As we put our own brand through its paces and apply the What Really Matters brand model, we’ll post short films explaining the process and sharing our outcomes. Sign up opposite and we’ll let you know when there is new content to view.
See how we used What Really Matters to review our own brand
Why rebrand?
Making the decision to rebrand is not something that should be undertaken lightly. It effects every aspect of your operations and should only be done if it will positively impact your business.
We had already decided to move the business to Brighton. But we had a number of questions that we wanted answered as we reached our tenth anniversary. Has our business changed? What has gone well in the last ten years and what hasn’t? Does our brand still reflect our business?
WHAT REALLY MATTERS
Our HERITAGE
Brand Heritage is a company’s back story. Who founded the business, why, when and how? It’s about the people, the concept, the raison d’etre and the anecdotes.
Our CUSTOMERS
When we understand our customers, their motivations, pain points and the problems we’re trying to solve for them, we’re in a better place to create meaningful products and services. With better customer insight we’re able to communicate more effectively in a way that will be both engaging and more likely to result in loyalty and revenue.
Our COMPETITION
As the saying goes, ‘keep your enemy close.’ It’s a sure way to stay on top of the trends in your market sector. It’s also a great way to discover your likes and dislikes. But most importantly it helps us to understand where we sit amongst it all, and how to behave in accordance with our positioning.
Our personality
Our PURPOSE
Our VALUES
OUR DIFFERENCE
KEY MESSAGES
Key messages are exactly that. What are the key points of your business that you want to share with customers and stakeholders. Put another way, what are the key building blocks that underpin your brand and product offer.