Creating an engaging lead generation campaign for
Cardiffs’ largest residential
building program
Cardiff Living is a partnership between Cardiff Council and Wates to deliver 1,500 new homes across several developments in the area. We created a campaign to raise overall awareness of the project and drive visitor traffic.
WE CREATED:
Brand identity
Creative concepts and campaign planning
Digital and traditional marketing assets
Media planning and delivery
The core brand identity was designed to support the creation of sub-brands so that different developments could be marketed alongside each other.
We created a responsive website as the central hub of our communications activity and managed all content and news feeds to ensure that the site provides a rich user experience and scores well for SEO.
We set up and managed the social media channels running an ongoing content program that integrates with other activities to support promotional campaigns and lead generation.
In 2023 we created “Cardiff Living is…” an awareness campaign to run across multiple channels including TV, transport and outdoor, digital news and social media and search.
We created a responsive website with full SEO support and social media feeds to ensure content is always up to date.
CAMPAIGN RESULTS CALCULATED ON ACTIVITY DURING THE 10 WEEK CAMPAIGN PERIOD AGAINST THE PREVIOUS 10 WEEK PERIOD
TOTAL
IMPRESSIONS
2.4M
ACROSS ALL MEDIA CHANNELS
WEBSITE
VISITS
250,000
UP 65%
LEADS AND VISITS GENERATED
193
UP 82%
SALES
ATTRIBUTED
12
PROPERTY VALUE
ESTIMATED AT £3.1M
“We have worked with Urbane for the last 5 years on various projects and have always had a great working relationship. Most recently they have taken ownership of our Cardiff Living brand which involves developing and modernizing the brand. They are always professional, enthusiastic, flexible and we hope to continue this great working relationship long term.”
Andrew Reynolds
Sales and Marketing Director
Wates Residential
