Consistent branding across all platforms has been shown to increase revenue by up to 23%, so the last of our six major trends in branding for 2020 is a greater focus on brand consistency and compliance across all industries.
With manual brand asset management processes unable to effectively monitor the vast volume of assets produced by employees, next year will see an increased adoption of modern brand distribution asset management tools to help teams compliant with their business’ latest style guidelines and on top of 2020’s corporate identity trends. Generally cloud-hosted, this category of software ensures 24/7 access to pre-approved business assets so employees have everything they need to create on-brand material.
For instance, Templafy offers enterprises out-of-the-box integrations with cloud-based digital asset management systems such as Bynder and Brandworkz, meaning everything from images to best practice document templates are directly accessible within applications such as Office. These integrations allow for sophisticated search capabilities, with employees able to search, download and share branded content without switching between programmes. Brand managers can restrict access to these assets and assign authorization roles to avoid misuse of corporate material and secure optimum compliance, Templafy also limits compliance risks through automated and version control, leaving less room for human error.